Check out my new site at www.rachelcosgrove.com where I will be continuing my blogging from now on.
Thursday, June 17, 2010
Thursday, April 22, 2010
Changing the way fitness is done. Period.
This past week our manager of Results Fitness, Cameron Hedges (who is a rock star by the way) sent out a team email to our team at the gym and at the end he said- "We are changing the way fitness is done. Period." I loved this and have been using it ever since because that is truly what we are passionate about is changing the way fitness is done and encouraging more people to get "hooked" on fitness the way it is done and should be done now.
The first person to start to shake this industry up and tell people- "Aerobics Classes are Dead!" "Machines are no more!" "Personal Trainers as you know them are done!" "This industry is changing!" was Thomas Plummer.
It was over ten years ago and Alwyn and I had just opened our doors of what was then called Cosgrove Fitness and Sports Training Systems, now known as Results Fitness. We were the trainers who had gone to every certification, had every training book, had every letter we could get after our name and were not happy with the industry we were in. The gyms we worked at had very poor standards for their trainers and for their business as a whole. We did not see a long term career for ourselves working at any of the gyms we were at and had to figure something else out. What did we do?
Opened a Business! We had no idea what we were doing, no idea how to run a business, not a clue on what profit and loss was, or what it meant when our clients would ask us- "Are you in the black?" All we knew is that we could get people in shape and we hoped that was enough. But 6 months in to it with our first two employees working for us we had no money, were working insane hours and our employees were living the life, buying new cars while we could not even take a day off for a vacation and scrounged every month to pay the bills. Up to our ears in personal credit card debt, owned an old used Dodge that we shared, lived in an apartment that was a half hour away where the rent was less expensive(and in a neighborhood that we got broken in to and robbed 7 months after opening our business). We were feeling like there was no way out and knew this was not the long term plan for our life.
We went looking for an answer- We had heard of Thomas Plummer and had one of his books and saw he was having a seminar coming up. Could we afford to go? Could we take the time off? ....Looking back, we could not afford not to go. I went by myself because at the time we couldn't afford for both of us to go and take time off because someone had to keep the gym open and train clients.
At the time Thomas Plummer HATED trainers. He told a great story about a trainer who holds a stick while he trains his clients and Thom saw him hang his client upside down doing bicep curls yelling "Squeeze!" and Thom ended up getting in an all out brawl with the guy. This story was hilarious (especially Thom telling it) and very typical of what was out there in our industry and exactly why Alwyn and I decided to open our own gym because we did not want to be on the same team with the guy hanging his clients upside down yelling "Squeeze!" But we also did not want to be a slave to our business for the rest of our life.
I was the trainer in the front row of Thom's seminar who as Thom says, by the end of his seminar had my arms folded across my chest because "WE ARE DIFFERENT..." Thomas Plummer has a way of inspiring you and pulling out the best in you, a true coach with an innate ability to get your wheels turning of what is possible. Leaving this very first seminar was life changing in so many ways. Although most of his advice was for big membership based gyms, I took what he taught and applied it to our small 1000 square foot personal training gym at the time. I had many Aha's and a list of action steps we could take leaving the seminar. I came home and stayed up all night writing our first employee manuals, figuring out our numbers, working on our marketing plan, coming up with our systems and for the first time working ON our business, not IN our business. Thom had introduced us to the concept of having an "Exit Strategy" which has ever since been built in to everything we do.
I discussed with Alwyn having a system of him writing all of the programs and that our trainers would do the programs he wrote with our clients. Alwyn looked at me like I was nuts and couldn't believe how this seminar had driven me to get as much done that week on our business as I did. And he couldn't help but get hooked into the contagious drive Thomas Plummer had ignited to work on our business and make it work. Both of us went to work applying what I had learned.
We became Thomas Plummer followers. Whatever Thom told us to do we did it. We took his advice, didn't question it, just did it, applied it to our small gym and made it work. We attended his seminars, his advanced seminars, read his books over and over again and went from being trainers to owning a business. That first seminar with Thomas Plummer was a turning point for us in our business and our life.
Thom is not afraid to say it like it is and make you think. We always appreciate that no matter how much we implement and get done, Thom always has something else to pull us just an inch further to be even better. He has been our coach throughout the ten years we have been in business and has pulled the best out of us and our business and continues to do that.
We are celebrating ten years since we opened the doors of Results Fitness next month having just closed our most successful quarter ever. That first seminar with Thomas Plummer and every seminar, conversation, phone call, email, article of his, and book since has changed our mindset and our direction forever. He got us hooked into business and hooked into studying and reading business books, studying other companies like Starbucks, Zappos, and Virgin Atlantic opening our minds to what we could learn.
We were no longer just trainers, we are now business owners, thinking like business owners, reading business books and studying other businesses and our turning point was meeting Thomas Plummer 10 years ago. It is amazing looking back because now 10 years later we have come full circle and have trainers who are in the same position we were in 10 years ago asking us for business advice because we have been able to set up a gym that runs on systems, generates a profit and is not dependent on us. We have found a new passion in studying and applying business concepts to the fitness industry, coaching other fitness professionals and changing the way fitness is done all because of that first turning point of meeting Thomas Plummer.
So naturally when Thom's newest book came out, Where did that member go? We had to get a copy and I have to say of all the books he has written this book sums everything up and really is THE source every gym owner should have and should buy for every one of your staff. I have purchased one for every team member on our staff and it will be our training manual for our staff trainings the next few months.
Thom has always taught us that member service is what makes us different and that we need to really use that and be the best at having legendary customer service. We always thought our clients came to us for our scientific training programs and our cutting edge fitness philosophies - but Thom taught us that our clients come to us for the experience and our legendary customer service. We embraced the mission statement Thom gave us - We Are The Best Part of Our Member's Day Everyday! And our entire team yells this as a team cheer on a regular basis and lives by this mission statement. Thom encouraged us to focus on the customer service aspect of what we do and the experience we create for our customers and it has led to a busier and busier gym, with more people absolutely "Wow'ed" by our customer service. Just last week one of our newest members asked one of our front desk team(we call them the "We Got Your Back Team") how all of us remember everyone's name and if we had a trick. She was amazed that everyone on our team remembered every single member's name and that we actually don't have a trick. The key is that we really do care about our members and focus on getting to know them, who they are, what they are about and providing customer service like they have never experienced. Our gym truly becomes their home and we welcome them to it everyday as our "guest." Thanks to Thomas Plummer and his concepts of treating your members like your guest and the mission statement - We are the best part of our member's day everyday!
We will continue to nurture the environment we create for our members by training our staff and living by one of our core values which is constant learning and never ending improvement. Our text book will be Thomas Plummer's new book-
Our goal at Results Fitness is to "Change the way fitness is done. Period." and thanks to the advice, ongoing support, books, seminars and ideas from Thomas Plummer we are able to take on that as our mission helping our clients, helping other trainers and living the life we want to live. If you are a trainer, a gym owner, or work in a gym or are thinking about working in the fitness industry or you have a trainer you can get it for do yourself a favor and buy the above book and learn the concepts Thom teaches and apply them and join in the movement to change the way fitness is done.
The first person to start to shake this industry up and tell people- "Aerobics Classes are Dead!" "Machines are no more!" "Personal Trainers as you know them are done!" "This industry is changing!" was Thomas Plummer.
It was over ten years ago and Alwyn and I had just opened our doors of what was then called Cosgrove Fitness and Sports Training Systems, now known as Results Fitness. We were the trainers who had gone to every certification, had every training book, had every letter we could get after our name and were not happy with the industry we were in. The gyms we worked at had very poor standards for their trainers and for their business as a whole. We did not see a long term career for ourselves working at any of the gyms we were at and had to figure something else out. What did we do?
Opened a Business! We had no idea what we were doing, no idea how to run a business, not a clue on what profit and loss was, or what it meant when our clients would ask us- "Are you in the black?" All we knew is that we could get people in shape and we hoped that was enough. But 6 months in to it with our first two employees working for us we had no money, were working insane hours and our employees were living the life, buying new cars while we could not even take a day off for a vacation and scrounged every month to pay the bills. Up to our ears in personal credit card debt, owned an old used Dodge that we shared, lived in an apartment that was a half hour away where the rent was less expensive(and in a neighborhood that we got broken in to and robbed 7 months after opening our business). We were feeling like there was no way out and knew this was not the long term plan for our life.
We went looking for an answer- We had heard of Thomas Plummer and had one of his books and saw he was having a seminar coming up. Could we afford to go? Could we take the time off? ....Looking back, we could not afford not to go. I went by myself because at the time we couldn't afford for both of us to go and take time off because someone had to keep the gym open and train clients.
At the time Thomas Plummer HATED trainers. He told a great story about a trainer who holds a stick while he trains his clients and Thom saw him hang his client upside down doing bicep curls yelling "Squeeze!" and Thom ended up getting in an all out brawl with the guy. This story was hilarious (especially Thom telling it) and very typical of what was out there in our industry and exactly why Alwyn and I decided to open our own gym because we did not want to be on the same team with the guy hanging his clients upside down yelling "Squeeze!" But we also did not want to be a slave to our business for the rest of our life.
I was the trainer in the front row of Thom's seminar who as Thom says, by the end of his seminar had my arms folded across my chest because "WE ARE DIFFERENT..." Thomas Plummer has a way of inspiring you and pulling out the best in you, a true coach with an innate ability to get your wheels turning of what is possible. Leaving this very first seminar was life changing in so many ways. Although most of his advice was for big membership based gyms, I took what he taught and applied it to our small 1000 square foot personal training gym at the time. I had many Aha's and a list of action steps we could take leaving the seminar. I came home and stayed up all night writing our first employee manuals, figuring out our numbers, working on our marketing plan, coming up with our systems and for the first time working ON our business, not IN our business. Thom had introduced us to the concept of having an "Exit Strategy" which has ever since been built in to everything we do.
I discussed with Alwyn having a system of him writing all of the programs and that our trainers would do the programs he wrote with our clients. Alwyn looked at me like I was nuts and couldn't believe how this seminar had driven me to get as much done that week on our business as I did. And he couldn't help but get hooked into the contagious drive Thomas Plummer had ignited to work on our business and make it work. Both of us went to work applying what I had learned.
We became Thomas Plummer followers. Whatever Thom told us to do we did it. We took his advice, didn't question it, just did it, applied it to our small gym and made it work. We attended his seminars, his advanced seminars, read his books over and over again and went from being trainers to owning a business. That first seminar with Thomas Plummer was a turning point for us in our business and our life.
Thom is not afraid to say it like it is and make you think. We always appreciate that no matter how much we implement and get done, Thom always has something else to pull us just an inch further to be even better. He has been our coach throughout the ten years we have been in business and has pulled the best out of us and our business and continues to do that.
We are celebrating ten years since we opened the doors of Results Fitness next month having just closed our most successful quarter ever. That first seminar with Thomas Plummer and every seminar, conversation, phone call, email, article of his, and book since has changed our mindset and our direction forever. He got us hooked into business and hooked into studying and reading business books, studying other companies like Starbucks, Zappos, and Virgin Atlantic opening our minds to what we could learn.
We were no longer just trainers, we are now business owners, thinking like business owners, reading business books and studying other businesses and our turning point was meeting Thomas Plummer 10 years ago. It is amazing looking back because now 10 years later we have come full circle and have trainers who are in the same position we were in 10 years ago asking us for business advice because we have been able to set up a gym that runs on systems, generates a profit and is not dependent on us. We have found a new passion in studying and applying business concepts to the fitness industry, coaching other fitness professionals and changing the way fitness is done all because of that first turning point of meeting Thomas Plummer.
So naturally when Thom's newest book came out, Where did that member go? We had to get a copy and I have to say of all the books he has written this book sums everything up and really is THE source every gym owner should have and should buy for every one of your staff. I have purchased one for every team member on our staff and it will be our training manual for our staff trainings the next few months.
Thom has always taught us that member service is what makes us different and that we need to really use that and be the best at having legendary customer service. We always thought our clients came to us for our scientific training programs and our cutting edge fitness philosophies - but Thom taught us that our clients come to us for the experience and our legendary customer service. We embraced the mission statement Thom gave us - We Are The Best Part of Our Member's Day Everyday! And our entire team yells this as a team cheer on a regular basis and lives by this mission statement. Thom encouraged us to focus on the customer service aspect of what we do and the experience we create for our customers and it has led to a busier and busier gym, with more people absolutely "Wow'ed" by our customer service. Just last week one of our newest members asked one of our front desk team(we call them the "We Got Your Back Team") how all of us remember everyone's name and if we had a trick. She was amazed that everyone on our team remembered every single member's name and that we actually don't have a trick. The key is that we really do care about our members and focus on getting to know them, who they are, what they are about and providing customer service like they have never experienced. Our gym truly becomes their home and we welcome them to it everyday as our "guest." Thanks to Thomas Plummer and his concepts of treating your members like your guest and the mission statement - We are the best part of our member's day everyday!
We will continue to nurture the environment we create for our members by training our staff and living by one of our core values which is constant learning and never ending improvement. Our text book will be Thomas Plummer's new book-
Our goal at Results Fitness is to "Change the way fitness is done. Period." and thanks to the advice, ongoing support, books, seminars and ideas from Thomas Plummer we are able to take on that as our mission helping our clients, helping other trainers and living the life we want to live. If you are a trainer, a gym owner, or work in a gym or are thinking about working in the fitness industry or you have a trainer you can get it for do yourself a favor and buy the above book and learn the concepts Thom teaches and apply them and join in the movement to change the way fitness is done.
Tuesday, April 20, 2010
Act As If and get out of If...Then...Thinking.
Fit Female Credo #1 -
Act as if you are a Fit Female
Act as if you are a Fit Female
Get out of "if...then" thinking. Many women are guilty of this "If...Then" thinking when it comes to our bodies. We never stop and enjoy - Now. I recently read the book, Drive by Daniel Pink where he talks about this in relation to management and leading a team in a company. This was interesting stuff which I immediately started to think how I could apply it in our business. He talks about using intrinsic motivators as the way to drive people to give their best long term instead of using "If....Then" motivators or extrinsic motivators.
And then I realized this is also a very powerful concept to use with my clients and the people I coach. In his book, he touches on using this with your health and weight loss as well and it made me think....
Many women are in the mindset of "If...Then." Especially when it comes to the scale- "If" I weigh X "then" I'll feel good. Feel Good starting NOW and live by Fit Female Credo #1 and start to act as if! Start to tune in to how you feel and the intrinsic motivation you have to drive yourself to accomplish what you want to accomplish.
I was actually reminded of this recently because I have a Red Covertible Toyota Solara that I have had for 6 years. It is paid off and I still enjoy it. For my birthday recently I decided to get it all fixed up and get all of the evidence of anything I had ever backed into removed(I am infamous for backing in to things...). For the 6 years I have owned it I had accumulated quite a few dings and I hadn't been parking it in our garage. I started to think....eventually when I get my next new nice car then I'll take care of it. But then I realized that I was using "If...Then" thinking. "If" I had a new, nice car, "then" I will park it in the garage and take care of it. I decided that I would get my Toyota fixed up, looking brand new and start parking it in the garage and treat it exactly AS IF it is my brand new dream car. It is amazing how instantly my car now feels like a brand new dream car to me.
This is the same as your body. You will never enjoy your body, if you keep putting off enjoying it until....you weigh X amount of weight or until you are a size such and such....
Are you guilty of "If...Then" thinking? Start to catch yourself and change your mental dialogue. Enjoy your fit female body today and start acting as if and really tune in to how it feels to be fit and feel good about yourself!
Re read the Fit Female Credo in my book and keep yourself focused on making progress but also enjoying the progress you have made so far.
Monday, March 08, 2010
The Female Body Breakthrough Book Tour
On of my stops on The Female Body Breakthrough Book Tour was at Fitness Quest 10 in San Diego. Check out the clip from the talk I did. It was so great to meet and help get the women their started on their fit female journey...
Tuesday, March 02, 2010
The Secret Reason You Have A Pooch!
inspired by an email exchange with Adam Campbell, author of The Women's Health Big Book of Exercises: Four Weeks to a Leaner, Sexier, Healthier YOU!
Working hard to lose fat but you just can’t lose that stubborn fat on your tummy? Here’s a little secret…When you sit all day----as almost all of us do----your butt muscles turn off. This causes your hip bone to tilt forward which puts stress on your back—causing, yes, lower back pain—but it also pushes your belly out. So you look like you have a gut, even if you don’t have an ounce of fat! This is also the case if you are spending a lot of time in spinning classes which are a huge culprit for tightening the hip flexors and creating this pooch. I talk about this in The Female Body Breakthrough: The Revolutionary Strength-Training Plan for Losing Fat and Getting the Body You Want
and include an exercise that will help fix that!
The hip extension and all you need is your bodyweight. This exercise will stretch out your hip flexors, engage your core and switch on your butt muscles which will lead to your hips getting into the right position flattening out your pooch!
Position: Lie on your back on the ground, arms outstretched at 90 degrees from the body. Bend one knee so the foot is flat on the floor as it would be in a sit up.
Movement: Keeping the other leg straight and in line with the trunk at all times, drive down with the bent knee foot, causing the body to lift. The top of the movement is when the straight leg is in line with the thigh of the bent knee, which is about a 45 degree position. Make sure the body is straight at this point and both hips are even.
Working hard to lose fat but you just can’t lose that stubborn fat on your tummy? Here’s a little secret…When you sit all day----as almost all of us do----your butt muscles turn off. This causes your hip bone to tilt forward which puts stress on your back—causing, yes, lower back pain—but it also pushes your belly out. So you look like you have a gut, even if you don’t have an ounce of fat! This is also the case if you are spending a lot of time in spinning classes which are a huge culprit for tightening the hip flexors and creating this pooch. I talk about this in The Female Body Breakthrough: The Revolutionary Strength-Training Plan for Losing Fat and Getting the Body You Want
and include an exercise that will help fix that!The hip extension and all you need is your bodyweight. This exercise will stretch out your hip flexors, engage your core and switch on your butt muscles which will lead to your hips getting into the right position flattening out your pooch!
Position: Lie on your back on the ground, arms outstretched at 90 degrees from the body. Bend one knee so the foot is flat on the floor as it would be in a sit up.
Movement: Keeping the other leg straight and in line with the trunk at all times, drive down with the bent knee foot, causing the body to lift. The top of the movement is when the straight leg is in line with the thigh of the bent knee, which is about a 45 degree position. Make sure the body is straight at this point and both hips are even.
For more secrets on losing your belly fat,
check out the latest article up -
Thursday, February 04, 2010
Me vs. the Vegan
I was invited to speak for a group in our area last week (I try to get in front of a group locally twice a month as a form of marketing for our gym each month). This particular group was a group of women - my specialty! The organizer did tell me that there would be another speaker and then I would be up.
I got there on time and took a seat in the audience as the first speaker started to do his talk. This became very awkward as he started to preach about his Vegan lifestyle and how it is the only way. This was especially awkward because I had a few of our clients in the audience who were nudging me his entire talk because they knew I disagreed with what he was saying. I sat quietly listening, even as he completely contradicted concepts I have in my book, saying that there is no scientific evidence that we NEED protein. (Ahem- there are 3 studies cited in my references)
Now, don't get me wrong- I have HUGE respect for anyone who can be a complete Vegan. Heck I have HUGE respect for anyone who can be a vegetarian. It takes incredible self discipline and planning to follow this kind of lifestyle. I simply don't agree that it is FOR everyone. I, myself, spent 10 years of my life not eating any red meat.
I decided one day that I thought red meat wasn't good for me and that I was going to eliminate it from my diet and stuck to it for 10 years. It wasn't until I started to learn more and more about nutrition and how a lot of the foods I was eating(besides red meat) were wreaking a lot more havoc on my body than a lean, high quality steak would. I started questioning myself- why am I not eating red meat again? For health reasons? Then I also need to eliminate all processed foods, sugar, etc because those are a lot worse for me and are what really cause health problems. This was the wake up call that having a steak was something I was avoiding for the wrong reasons. I had bought in to the world view that red meat was bad for you...but was it? I don't believe so now and think it should be a part of most people's diet in moderation(preferably from an Organic source).
The Vegan continued to discuss how all of our health problems are because we eat protein and protein containing foods have cholesterol- BAD!. He himself eats a zero cholesterol diet but he also admitted that he is on the borderline for needing to go on cholesterol lowering medication. "If you don't eat some cholesterol your body will produce more cholesterol!!!" I wanted to stand up in the middle of his talk so many times...but I didn't...I sat in my chair and exercised restraint. He proceeded to put up a list of meats, dairy and things that are on my grocery list and labeled them with - BAD. And then he put up Oatmeal, Broccoli and a loaf of bread and said- GOOD! Since when are a loaf of bread and broccoli in the same category????
Again I have complete respect for anyone who follows a Vegan diet for ethical or religious reasons. My issue is when people preach that it is healthier for you which is what he was teaching.
These recommendations were looking very similar to the old food guide pyramid with a base of all of your carbohydrates and moving up the pyramid to eat protein sparingly. The exact food guide pyramid that since being followed, our society has become more and more obese and we have had an increase in childhood obesity and diabetes.
FINALLY - He finished and it was my turn...how would I approach this awkward situation? I know all of my clients were dying to know how I was going to respond. So I started by discussing exercise and how we need to shift our paradigms with exercise...I figured, let's not jump into the nutrition just yet...(Oh, and he was using Dave Scott as an example because Dave Scott did an Ironman as a Vegan and seemed to do ok on minimal protein...huh??? How can this audience of women in their 30s and 40s trying to find 2 hours a week to exercise use Dave Scott as an example?).
I proceeded and stuck to my talk, what I know to be true and what I know to work in my experience and in the research. I did not want to go into defense mode but instead I started with what we have in common - "As our earlier speaker was stating fruits and vegetables are VERY IMPORTANT part of a healthy diet and you should eat them at every single meal." Then basically I had to "relabel" his foods and make the loaf of bread a splurge and explain that bagels, loafs of bread and all processed carbohydrates will wreak havoc on your blood sugar. Which is why you need protein to change your body- because it will blunt insulin and keep your blood sugar stable. So, I had to remove the "BAD" label from Chicken breast explaining that it actually is a part of a healthy diet and so is cottage cheese(if you don't have a dairy sensitivity), etc...
I always try to learn from everyone and I realize that his journey has brought him to these conclusions and I have respect for that. In my experience, I have never been able to get the results of helping someone to lose body fat and transform their body with a client who is a Vegan or a Vegetarian. It is always much more difficult.
The funny thing was the email I received after the event of the visual of me versus him-
"You were completely awesome last night. In spite of some seriously potential awkwardness, you were just phenomenal. By the way, it would have been a most interesting visual to have the two of you stand side-by-side: he, the sunken, colorless picture of emaciation; you, the vibrant example of good health, inside and out---shiny hair, glowing skin, bright eyes, etc. Rachel, you were incredibly gracious, plus very inspiring."
I got there on time and took a seat in the audience as the first speaker started to do his talk. This became very awkward as he started to preach about his Vegan lifestyle and how it is the only way. This was especially awkward because I had a few of our clients in the audience who were nudging me his entire talk because they knew I disagreed with what he was saying. I sat quietly listening, even as he completely contradicted concepts I have in my book, saying that there is no scientific evidence that we NEED protein. (Ahem- there are 3 studies cited in my references)
Now, don't get me wrong- I have HUGE respect for anyone who can be a complete Vegan. Heck I have HUGE respect for anyone who can be a vegetarian. It takes incredible self discipline and planning to follow this kind of lifestyle. I simply don't agree that it is FOR everyone. I, myself, spent 10 years of my life not eating any red meat.
I decided one day that I thought red meat wasn't good for me and that I was going to eliminate it from my diet and stuck to it for 10 years. It wasn't until I started to learn more and more about nutrition and how a lot of the foods I was eating(besides red meat) were wreaking a lot more havoc on my body than a lean, high quality steak would. I started questioning myself- why am I not eating red meat again? For health reasons? Then I also need to eliminate all processed foods, sugar, etc because those are a lot worse for me and are what really cause health problems. This was the wake up call that having a steak was something I was avoiding for the wrong reasons. I had bought in to the world view that red meat was bad for you...but was it? I don't believe so now and think it should be a part of most people's diet in moderation(preferably from an Organic source).
The Vegan continued to discuss how all of our health problems are because we eat protein and protein containing foods have cholesterol- BAD!. He himself eats a zero cholesterol diet but he also admitted that he is on the borderline for needing to go on cholesterol lowering medication. "If you don't eat some cholesterol your body will produce more cholesterol!!!" I wanted to stand up in the middle of his talk so many times...but I didn't...I sat in my chair and exercised restraint. He proceeded to put up a list of meats, dairy and things that are on my grocery list and labeled them with - BAD. And then he put up Oatmeal, Broccoli and a loaf of bread and said- GOOD! Since when are a loaf of bread and broccoli in the same category????
Again I have complete respect for anyone who follows a Vegan diet for ethical or religious reasons. My issue is when people preach that it is healthier for you which is what he was teaching.
These recommendations were looking very similar to the old food guide pyramid with a base of all of your carbohydrates and moving up the pyramid to eat protein sparingly. The exact food guide pyramid that since being followed, our society has become more and more obese and we have had an increase in childhood obesity and diabetes.
FINALLY - He finished and it was my turn...how would I approach this awkward situation? I know all of my clients were dying to know how I was going to respond. So I started by discussing exercise and how we need to shift our paradigms with exercise...I figured, let's not jump into the nutrition just yet...(Oh, and he was using Dave Scott as an example because Dave Scott did an Ironman as a Vegan and seemed to do ok on minimal protein...huh??? How can this audience of women in their 30s and 40s trying to find 2 hours a week to exercise use Dave Scott as an example?).
I proceeded and stuck to my talk, what I know to be true and what I know to work in my experience and in the research. I did not want to go into defense mode but instead I started with what we have in common - "As our earlier speaker was stating fruits and vegetables are VERY IMPORTANT part of a healthy diet and you should eat them at every single meal." Then basically I had to "relabel" his foods and make the loaf of bread a splurge and explain that bagels, loafs of bread and all processed carbohydrates will wreak havoc on your blood sugar. Which is why you need protein to change your body- because it will blunt insulin and keep your blood sugar stable. So, I had to remove the "BAD" label from Chicken breast explaining that it actually is a part of a healthy diet and so is cottage cheese(if you don't have a dairy sensitivity), etc...
I always try to learn from everyone and I realize that his journey has brought him to these conclusions and I have respect for that. In my experience, I have never been able to get the results of helping someone to lose body fat and transform their body with a client who is a Vegan or a Vegetarian. It is always much more difficult.
The funny thing was the email I received after the event of the visual of me versus him-
"You were completely awesome last night. In spite of some seriously potential awkwardness, you were just phenomenal. By the way, it would have been a most interesting visual to have the two of you stand side-by-side: he, the sunken, colorless picture of emaciation; you, the vibrant example of good health, inside and out---shiny hair, glowing skin, bright eyes, etc. Rachel, you were incredibly gracious, plus very inspiring."
Tuesday, February 02, 2010
A guest post- Lift for Haiti
Today's Post is from a friend who has organized "Lift for Haiti" where they will attempt to lift a ton of weight(literally) and in the process raise money for Haiti.
Please help him out on his quest to make a difference. Click Here to make a donation
Click Here to make a donation.
Please help him out on his quest to make a difference. Click Here to make a donation
Click Here to make a donation.
Monday, February 01, 2010
Women kicking butt on the Spartacus workout
This weekend our group class did the Spartacus workout featured in Men's Health Magazine. If you are a guy and you think it is is a tough workout, check out the fit females at our gym who kicked butt on the workout this weekend.
Tuesday, January 26, 2010
How Much Does Your Purse Weigh?
For those of you who missed it I was recently on TV on WGN in Chicago and then on Fox. I got hit with some great questions but because you are on limited time (about 4 minutes) I wasn't able to fully answer each question....
On the first show the anchor said to me, "You want us to lift 20 lbs??? That's a lot of weight!" And my response was- "How much does your purse weigh?" I don't think most women realize that they lift a 5-10 pound purse daily, maybe a 15-20 pound kid daily and 10-12lb pound grocery bags on a regular basis.
The Key- Doing what your body is already used to will not change your body. If you go in the gym and lift 5lbs - 15lb weights you are lifting a weight that you can already lift and do daily.
Doing what you can already do daily WILL NOT CHANGE YOUR BODY.
You must put a demand on your body that it is not used to in order to get it to change. Most women can START by lifting 15-20lb dumbbells and progress from there.
Start to think about what you do in your daily activities and make sure that when you go to the gym you are putting a new demand on your body beyond what it is used to to start transforming your body. And go ahead....weigh your purse...how much does it weigh?
On the first show the anchor said to me, "You want us to lift 20 lbs??? That's a lot of weight!" And my response was- "How much does your purse weigh?" I don't think most women realize that they lift a 5-10 pound purse daily, maybe a 15-20 pound kid daily and 10-12lb pound grocery bags on a regular basis.
The Key- Doing what your body is already used to will not change your body. If you go in the gym and lift 5lbs - 15lb weights you are lifting a weight that you can already lift and do daily.
Doing what you can already do daily WILL NOT CHANGE YOUR BODY.
You must put a demand on your body that it is not used to in order to get it to change. Most women can START by lifting 15-20lb dumbbells and progress from there.
Start to think about what you do in your daily activities and make sure that when you go to the gym you are putting a new demand on your body beyond what it is used to to start transforming your body. And go ahead....weigh your purse...how much does it weigh?
Sunday, January 10, 2010
Common Questions from TFBB Answered
One of my reviews on Amazon(thank you for reviewing my book, anyone who can go give it a review on Amazon please do...as long as it's good:)The Female Body Breakthrough: The Revolutionary Strength-Training Plan for Losing Fat and Getting the Body You Want
) Questions answered-
Review- "I really love this book and will be using this plan in my life. The book did leave me with two questions though: Is this book for women of all ages? I noticed that she didn't include women that were over 50 or speak about menopause. The other question is: What do you do if you exercise first thing in the morning when you are supposed to eat breakfast within 15 minutes after getting up in the morning? Other than that, the book is laid out really well and it is easy to understand what to do."
Answer- This book was originally written for the 20-35 age group and was originally going to be a women's health branded book and they asked me to write it for 20s-35s(their target demographic). I work with more women in the 40 and up age group in the gym and many of the stories in the book are on the upper borderline or are way above the 20-35 age range(two of the women are over 50 and another one of the ladies in the book is turning 50 this year and you'd never guess- we snuck them in as 20-40 yr olds). So- YES absolutely the concepts and philosophies in the book will work for women over 50, and have worked for women over 50 many times. You are right that I didn't touch on menopause because of the target demographic of the book but it also leaves it open for a Book #2 aimed at the over 40 crowd....which their seems to be a demand for and is the demographic that will benefit even more from the information but the information is the same. I would just change the hormones shmormones chapter but overall the concepts in the book will get you through menopause healthier, stronger and easier- having a stable blood sugar helps keep your hormones more stable.
As for training first thing in the morning- one of the Fit Female Credos is to be an early riser so you're right I should have given a strategy for this because this has been a question asked more than once. Two options-
1. Make your workout shake and drink half before and during and then finish it post workout, then eat breakfast within an hour after your workout.
2. Have something small and quick such as some yoghurt or hardboiled egg & a banana before you leave the house to train then a shake during and post workout.
For more answers to commonly asked question go to my FAQ page- Click Here.
) Questions answered-
Review- "I really love this book and will be using this plan in my life. The book did leave me with two questions though: Is this book for women of all ages? I noticed that she didn't include women that were over 50 or speak about menopause. The other question is: What do you do if you exercise first thing in the morning when you are supposed to eat breakfast within 15 minutes after getting up in the morning? Other than that, the book is laid out really well and it is easy to understand what to do."
Answer- This book was originally written for the 20-35 age group and was originally going to be a women's health branded book and they asked me to write it for 20s-35s(their target demographic). I work with more women in the 40 and up age group in the gym and many of the stories in the book are on the upper borderline or are way above the 20-35 age range(two of the women are over 50 and another one of the ladies in the book is turning 50 this year and you'd never guess- we snuck them in as 20-40 yr olds). So- YES absolutely the concepts and philosophies in the book will work for women over 50, and have worked for women over 50 many times. You are right that I didn't touch on menopause because of the target demographic of the book but it also leaves it open for a Book #2 aimed at the over 40 crowd....which their seems to be a demand for and is the demographic that will benefit even more from the information but the information is the same. I would just change the hormones shmormones chapter but overall the concepts in the book will get you through menopause healthier, stronger and easier- having a stable blood sugar helps keep your hormones more stable.
As for training first thing in the morning- one of the Fit Female Credos is to be an early riser so you're right I should have given a strategy for this because this has been a question asked more than once. Two options-
1. Make your workout shake and drink half before and during and then finish it post workout, then eat breakfast within an hour after your workout.
2. Have something small and quick such as some yoghurt or hardboiled egg & a banana before you leave the house to train then a shake during and post workout.
For more answers to commonly asked question go to my FAQ page- Click Here.
Monday, December 28, 2009
Next stop.....2010!
Christmas snuck up on me and then just like that is behind us...
.....next stop 2010!
I love January because in our industry it is so much fun- everyone is motivated and focused and it is such an exciting time of year for many people to have a fresh start. Anyone who knows me, knows that I am a planner and yesterday I filled out my new planner for 2010 and I am so excited for the year ahead!
If you are ready to plan out your year (Remember If you Fail to Plan, you should plan to fail) start by getting one of these fabulous calendars my friend Krista Scott Dixon made-
http://www.stumptuous.com/
It is full of inspiring pictures sure to keep you focused all year long!
And get 2010 off to a great start!
Happy New Year everyone! Hope to see you at an event in the new year!
.....next stop 2010!
I love January because in our industry it is so much fun- everyone is motivated and focused and it is such an exciting time of year for many people to have a fresh start. Anyone who knows me, knows that I am a planner and yesterday I filled out my new planner for 2010 and I am so excited for the year ahead!
- With our Counting Reps to Counting Revenue Tour - Click Here to Find out when we will be in a city near you.
- And our coaching group and mastermind meetings who are an amazing group of trainers that Alwyn and I are so excited to work with this year to help them take their businesses to the next level. www.resultsfitnessbiz.com
- And then my book
-
which has been selling really well and I am so excited to get my message out to so many women who need it. I plan to be very active working with the community in my website this year- www.thefemalebodybreakthrough.com and speaking and meeting women to help as many women as I can have a breakthrough! If you are in the Chicago area or anywhere near come and meet me on January 14th at 6pm at the West Loop Gym. I will be doing a discussion, Q and A and book signing- come out and meet me!
- And ofcourse our gym, Results Fitness (www.results-fitness.com) which is going to be celebrating 10 years in business this year! And will be so much fun with the new added space and our awesome team in place who do such a great job! I can't wait to do a workout in the new room! We will continue to "Keep Leading" as one of our core values.
If you are ready to plan out your year (Remember If you Fail to Plan, you should plan to fail) start by getting one of these fabulous calendars my friend Krista Scott Dixon made-
http://www.stumptuous.com/
It is full of inspiring pictures sure to keep you focused all year long!
And get 2010 off to a great start!
Happy New Year everyone! Hope to see you at an event in the new year!
Tuesday, December 22, 2009
The Exercise Encyclopedia has arrived- Released Today!
Years ago at our gym we started an exercise encyclopedia to have every exercise picture and description in one book. The book is still lying around the gym somewhere but was never finished because this task of thinking of every single exercise and getting pictures and descriptions became overwhelming and the book got shoved aside never to be finished....
But thank goodness - Adam Campbell took on the project and made a BEAUTIFUL book that will now be the Exercise Encyclopedia. The Men's Health Big Book of Exercises: Four Weeks to a Leaner, Stronger, More Muscular YOU!
will now be our Encyclopedia at Results Fitness and will be the "Go To" book for anyone we work with including new employees, our Results Fitness Biz coaching members and online clients.
will now be our Encyclopedia at Results Fitness and will be the "Go To" book for anyone we work with including new employees, our Results Fitness Biz coaching members and online clients.Adam thought of every possible exercise you can think of....Believe me - I was there for the photo shoot helping him and I couldn't believe the exercises we were shooting - EVERYTHING! Click Here to read about my experience on the photo shoot. I am honored to have been a part of such an amazing book!
Plus he included some of the best minds as contributors (including myself :), the women's version has one of my skinny jeans workouts) putting together programs along with information on how to train, nutrition and what works. This book is the complete guide to every exercise and how to use the exercises to get results.
You still have time to order and get it here before Christmas from Amazon. There are two versions(I'll be ordering the Women's version,The Women's Health Big Book of Exercises: Four Weeks to a Leaner, Sexier, Healthier YOU! for all of my online clients to save me from ever having to create pictures and descriptions again which is the most time consuming part of writing a program for an online client- thank you Adam!)
for all of my online clients to save me from ever having to create pictures and descriptions again which is the most time consuming part of writing a program for an online client- thank you Adam!)Order Today!
Wednesday, December 16, 2009
Last Minute Holiday Gift Ideas
9 Days until Christmas!!!!!!
If you are anything like me you still have more than a few people on your list to get gifts for and time is running out. Is it just me or did Christmas sneak up faster this year? Well, I have a few last minute gift ideas for you or ideas that you may want to hint to someone near to you....
Under $5.00
- Fit Female Credo Poster - If someone in your life has been reading The Female Body Breakthrough a great stocking stuffer is The Fit Female Credo Poster for Only $2 bucks.
Under $20.00
- If you have a female in your life you have to get her a copy of The Female Body Breakthrough. For less than $15 you can change her life with the information in this book.
Under $50
Under $100
- One Month Membership to The Fit Female Community
for only $97.00 you can give the female in your life me as her coach for one month inside TheFemaleBodyBreakthrough.com along with access to exclusive content and a community of fit females.
Happy Holidays everyone! I hope Santa brings you everything you desire!
Monday, December 14, 2009
Excerpt from US News &World Report- 6 Stupid Holiday Diet Tips you should Ignore
This is an excerpt from an article by Katherine Hobson-
Click Here to see the article.
Make "healthful" versions of holiday favorites—like nonfat, no-sugar cheesecake.
OK, I made up that example; I'm not sure such a thing exists. But, says Cosgrove, substituting ingredients or making "lite" holiday dishes is rarely a good idea. "Usually, it still isn't very healthy, and now it just doesn't taste as good," she says. "Life's too short not to have my grandmother's sweet potato pie." Her suggestion for the holidays (and the rest of the year): Eat healthfully 90 percent of the time, and then give yourself the freedom to splurge during the other 10 percent. Rather than taking the fun out of all your holiday meals, pick the ones at which you want to indulge, and, at the rest, pass up the goodies.
Monday, December 07, 2009
What are your core values?
In our company we have core values that we live and breathe by as a team. These are core values that Alwyn and I have in our personal life and as a company they define who we look for in people we hire for our company. Everyday, any decision that gets made gets filtered through these core values.
I wish I could say we had these in place from day one when we opened our business(10 years ago) but we didn't. It would have kept us from making some of the mistakes we made like hiring the wrong people at times. We had core values but it wasn't until I started studying the company, Zappos that we redefined our core values and really started to use our core values in everything we do. We are always learning from businesses outside of the fitness business to make sure we "Keep Leading" which is one of our core values.
What are your core values? whether you have a company or simply have them for yourself it is a powerful exercise to sit down and decide what do you stand for? What drives you?
Our Core Values-
Starting with a solid base of core values to build your company on is one of our secrets to unlocking your success as a business. We will be teaching a TON of fitness business success secrets at our upcoming seminar. We are in Rhode Island this weekend. Don't miss it- Click Here |
Monday, November 30, 2009
Attention Trainers- Fast Track to Fitness Business Success
Have passion for what you do.
Do what you love and the money will follow.
Work Hard and success will come.
Dream big, think good thoughts and life will fall in to place.
All great ideas....but all LIES.
I know that some of you reading this blog are a lot like me- love what you do, very passionate about helping people and would do it for free. No matter how passionate you are, no matter how much heart and soul you put in to each and every day....when it comes to business you HAVE to learn a system to make it work. And if you are in the fitness industry as your career long term and want to help as many people as possible, you HAVE to learn how to run a business. Business skills not only help you with your career but will help you in life.
Alwyn and I opened our gym 10 years ago and we had passion. In fact, when we first opened we decided we wouldn't focus on sales, numbers or selling anything because if we got people in shape and were good at what we do our business would be successful on it's own. Love what you do and the money will follow.....right?
Very quickly we realized....we weren't making enough to pay our bills, we were working insane hours, working VERY Hard, and there was no end in sight unless we changed a few things. We started to read every business book we could, hire business consultants and attend seminars and conferences on business and started to learn how to run a business. In addition we learned from every single mistake we made (and there were a lot of them, 55 Mistakes at least- read about them in our book and don't make the same ones)
If you learn how to run a business, you can help a lot more people and fulfill your passion even more. But you have to get your nose out of the exercise and training books and get yourself off of learning new exercises(You know enough exercises by now...) and on to how to run a business!
At this point our business does not depend on us. We have 250 people who come through our doors weekly who we are changing their lives with the systems we have in place. We have an amazing team who follow the system. Alwyn and I don't have to be there. Not only that but every month we are in the magazines with editors calling us monthly as fitness experts and Alwyn and I each have published books with major publishers and speak around the world on our passion- fitness. Not only that but recently we were quoted by IHRSA as Business Experts (this is a huge milestone for a couple of trainers:)) - check it out.
We have built a very successful fitness business that supports the life we want to live and you can learn EVERYTHING from us- every mistake, every secret, how to start and build your own fitness facility, how to become a highly sought after expert in the industry and how to reach and change as many lives as possible.
We are now teaching the exact system we use at our gym. We are teaching EVERYTHING we have learned over the ten years in business. We can save you so much time and so many mistakes.
Alwyn and I feel that at this point the way for us to help even more people is to reach out to the other trainers who are where we were ten years ago and help them to create businesses where they too can have hundreds of clients changing their lives. We want to give you what we call "Aha moments" where you have one idea that completely changes your life and your business. We have been in your shoes and we want to help you to build a successful business.
We guarantee we can fast track your business and you success in this industry!
If you are a trainer (or thinking about switching careers) who loves what you do and wants to be the best at it, Do Not Miss this opportunity! If only we had something like this when we first started out!
In two weeks we will be in Rhode Island. If you are anywhere near the area DO NOT MISS THIS. Or check out the flight deals on Virgin America- only $39 bucks from a lot of places to Boston(about an hour drive to RI)- No excuse! And you can get CEU's too! And it is a tax write off- so basically it is Free!
Start 2010 armed with the information you need to fast forward your career and
CHANGE YOUR LIFE!
Friday, November 27, 2009
The Female Body Breakthrough Vs. Afterburn
I have had this question in my inbox more than once this past week so thought I should address it.
"What is the difference between Afterburn and The Female Body Breakthrough? Both of them have workouts to do and nutrition to follow? Which one should I get?"
The Female Body Breakthrough is the most up to date product we currently have of what we do in our gym. Afterburn when it was written was exactly what we do in our gym and it still works very well but since then we have changed the way we do our warm ups and our core exercises. We have also changed the way we do interval training with our clients. We are constantly upgrading what we do sticking to one of our core values as a company which is to "Keep Leading."
They are not the same program. I wrote The Female Body Breakthrough Program from scratch but based on the same philosophies as After burn so the similarities will be there. If you have done Afterburn and are looking for more then check out my book. Plus my book is written very specifically for women.
But they are both based on the same principles- full body programs, using bang for your buck exercises in a circuit fashion, changing the reps and exercises every 4 weeks. A program that works and has been shown to work over and over and over again.
Wouldn't you be skeptical if you picked up my book and it looked nothing like Afterburn which is what we have been saying works? The products we produce are based on real programs that were done with real people and the principles of these programs, what makes them effective is exactly the same so the actual programs are not going to be too different from each other.
What's the decision- get both! My book is less than $15.00.
Click here to buy now and take advantage of Amazon's Black Friday sales!
Wednesday, November 25, 2009
Strategize to Survive the Holidays!
The holidays are here and I am sure this week has you running around getting everything ready and making sure everyone else is taken care of. Stop and take a deep breathe and make sure you are taking a few moments for yourself each day.
Last week at my book launch party we had a discussion on surviving the holidays and we approached it as a strategy session. Having strategies (one of the Fit Female Credos) is key this time of year. The key take aways from this seminar-
1. Think ahead the next 7 weeks through the holidays. What splurges should you absolutely plan on? We actually as a group pulled out a calendar and figured out that we had 43 days left to get through the holidays (as of Thursday last week). At 5 meals a day, that is 215 meals which means you have 21.5 meals over the next 7 weeks that you can splurge on and still see your body change. So over the holidays one of the strategies is instead of looking at a week at a time, look at the next 2 months and think ahead. We went through the calendar and put an X on each meal we knew we needed to plan a splurge. We put two X's on Thanksgiving and an X the day before and an X the day after. Then we put 8 X's for either each night of Hannukah or to use over Christmas eve and Christmas day since for most people 5 X's on Christmas day is not unheard of and having 3 on Christmas Eve wouldn't be out of the question. We put an X on one day in December as a baking day and we put an X on every Saturday night in December. This still left us with about 3 X's to use how we choose and we decided to keep them in our back pocket for those unexpected occasions that pop up over the holidays.
Bottom Line- You can enjoy every food you love, every experience you want to have and everything about the holidays and not completely blow it. Planning ahead is the key and having a strategy. Pull out your journal or calendar and put your X's in place now and commit to sticking to splurging where there is an X and otherwise eating clean, foods that make you feel good 90% of the next 7 weeks.
If you aren't sure what your 90% should look like check out Precision Nutrition. We use their system at our gym. TODAY ONLY they are having a HUGE sale(and they never ever do sales seriously) of $99.00 for you to get the entire Precision Nutrition system including their Gourmet Recipes book plus a one year access to the website and one year in their Results Tracker Program plus FREE shipping. Take advantage of this but only TODAY!
If you aren't sure what your 90% should look like check out Precision Nutrition. We use their system at our gym. TODAY ONLY they are having a HUGE sale(and they never ever do sales seriously) of $99.00 for you to get the entire Precision Nutrition system including their Gourmet Recipes book plus a one year access to the website and one year in their Results Tracker Program plus FREE shipping. Take advantage of this but only TODAY!
2. Most people go into black and white thinking, on or off, good or bad....or maybe this sounds familiar, "I may as well not even try and just start in January." DO NOT DO THIS! You will be sorry when you have an extra 5-10 pounds to drop in January. Instead plan ahead by using the above strategy and come out of the holidays feeling fabulous at your New Years Eve party! Remember you want to be the Bitch this year at your New Year's Party, don't you? Be Inspiring Totally Confident and Hot!
3. Don't drop your workouts this time of year. The only reason you can have 21 splurges and still change your body is because you are consistent with your workouts and keeping your metabolism revving. Make a commitment to get to the gym at least twice a week and I would recommend getting it done early before anything else gets in the way.
Remember - It isn't what you eat between Christmas and New Years, it's what you eat between New Years and Christmas!
If you aren't getting my video coaching sessions go here to sign up for them -
Have a Happy Thanksgiving Everyone!
Tuesday, November 24, 2009
What size are your Thermometer Jeans?
Thermometer Jeans are your pair of jeans that tell you whether you are Hot or not. They are a much more effective and powerful measurement than the scale. They will absolutely tell you if your body is changing. As a trainer I have my clients bring their jeans in so I can hang on to them to keep them accountable. If you want to change your body instead of having an amount of weight you want to lose, have a pair of jeans you want to get in to. I have had clients lose 2 jean sizes in 8-12 weeks consistently. Using a pair of jeans instead of the scale works!
So what size are your thermometer jeans? This is the key. Get your own size jeans that are the jeans you want to fit in to. I don't care if you are a size 12 getting in to a size 8 or if you re a size 20 getting into 16's, your thermometer jeans are your thermometer jeans and are about two sizes smaller from where you are.
Many times women put unrealistic expectations on themselves wanting to look like the celebrities we see on TV.
Ok! Magazine printed an article on celebrity jean sizes. Pretty interesting at how tiny celebs are and how unrealistic the expectations we place on ourselves to look and be the size they are. Keep in mind, the average woman's clothing size is a 12 to 14 or a Jean Size of 30 to 32. So below average would be a size 8 to 10, Jean Size of 28 to 29. But these celebs are way below average....most being a size ZERO.
Check out how tiny they are-
Jennifer Anniston
Size 0 to 2
Jean Size - 26
Jessica Alba
Size 0 to 2
Jean Size- 26
Jennifer Love Hewitt
Size 2
Jean Size - 27
Kim Kardashian
Size- 4
Jean Size- 27
Eva Longoria
Size 0
Jean Size- 24
Some that have the appearance that might be more realistic-
Brooke Shields
Size- n/a
Jeans- 29
Jennifer Lopez
Size- n/a
Jeans- 28
Mariah Carey
Size- 6 or 8
Jeans- 29
Get your Thermometer Jeans out where you can use them as your measurement and stop looking at the scale and stop comparing yourself to celebrities and instead get to your fit female body in your thermometer jeans!
Monday, November 23, 2009
Becoming the B I T C H
Maybe you have read some of the posts about my new book,The Female Body Breakthrough: The Revolutionary Strength-Training Plan for Losing Fat and Getting the Body You Want
or saw the name of the interview I did with The FitCast: Fitness and Nutrition PodCast and thought....gosh, calling yourself a Bitch or wanting to become the Bitch seems very negative and derogatory. Maybe this has turned you off from picking up my book because you aren't interested in becoming a bitch or a chick....
or saw the name of the interview I did with The FitCast: Fitness and Nutrition PodCast and thought....gosh, calling yourself a Bitch or wanting to become the Bitch seems very negative and derogatory. Maybe this has turned you off from picking up my book because you aren't interested in becoming a bitch or a chick....
Well, let me explain myself if this is the case. Anything taken out of context may seem negative or derogatory so I want to make sure you get the bigger picture so that you "get" what becoming the BITCH means and "get" the message within my book and share it with as many women as possible. I don't want you to think this is just another Skinny Chick or Skinny Bitch book- it isn't. It is based on very solid research (two pages of references) along with real world stories with before and after pictures and my own experience. But it is written in a very girlfriend to girlfriend voice to make the message very approachable and understandable to as many women as possible.
First of all, let's set up the scene- You are at a holiday party or a social gathering and maybe you are feeling less than fabulous, in fact a little frumpy. Instead of getting your slinky holiday dress out to wear you opted for the frumpy sweater because you didn't want anything that would cling to your stomach too much. Attending the party, it never fails, a woman possibly an acquaintance of yours will show up feeling fabulous wearing her sleek dress and looking amazing.
Maybe YOU have never thought this but I am sure you have had a friend say it to you.... "Did you see so and so? What a bitch showing up in her slinky dress looking amazing like that? What's her problem anyway?"
My point- When you are feeling frumpy and less than fabulous it is hard not to resent someone who looks amazing in their party dress and start to gossip about what starvation diet she must be on or how she has it so easy. Instead of resenting her and coming up with reasons why she is fabulous and you are frumpy, instead become her. Become the woman in the room that the other women are calling a "bitch." Be inspired by her.
BITCH now stands for Be Inspiring Totally Confident and Hot! So, I use the word Bitch in a very positive sense. Basically I want women who read my book to become the women the other women envy with the goal being that you inspire them to make their own breakthrough.
Get The Female Body Breakthrough: The Revolutionary Strength-Training Plan for Losing Fat and Getting the Body You Want Now and Become Inspiring Totally Confident and Hot!
Now and Become Inspiring Totally Confident and Hot!
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